Marketing festival on way for capital

THE latest addition to August's festival calendar in the Scottish capital will be the Edinburgh International Marketing Festival.

Project director Lis Faulkner said the idea had already attracted a great deal of interest from would-be participants.

The new festival, for which The Scotsman is the media partner, will take place at venues around the city including the Assembly Rooms.

EIMF director Graeme Atha said: "We believe the time is right to celebrate the art and craft of marketing and marketing communications as a central and dynamic aspect of both business and culture."