Younger people 'amenable' to leaving cash to charity
The research found that less than one in five (18 per cent) of those who had already made a will had left a legacy to charity.
Rebecca Molyneux, a researcher at NfpSynergy, which carried out the study, said: "These findings show that charities seeking new legacies must strike a balance between targeting older generations, who are naturally more likely to already have a will, and nurturing relationships with younger generations especially, who - although far less likely to have already made a will - are among those with highest consideration rates for giving legacies.
"Fundraisers might even do well to directly target these younger people."