Price added to all-star cast at Capital Television Festival
The former glamour model is scheduled to speak on the final day of the 35th annual festival, taking place in August.
Price joins an impressive line-up of industry luminaries coming to this year's festival, including BBC director general Mark Thompson, who will be delivering the MacTaggart lecture.
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Hide AdITV boss Michael Grade will also be interviewed, and the man in charge of Doctor Who, Steven Moffat, will hold a masterclass on how the show is created.
The festival will take place from 27-29 August at the Edinburgh International Conference Centre.