Mag deal: Swanify wins six-figure IPC app contract
Swanify, which was set up by managing director Matt Lanham, said the deal with IPC was its biggest to date and came on the back of work to create apps for Marie Claire and Golf Monthly magazines.
Lanham said: “Being appointed as IPC’s preferred app agency is fantastic. We can rapidly roll out apps for multiple IPC brands on every platform, accelerating its digital strategy.”
Advertisement
Hide AdAdvertisement
Hide AdSwanify – which already lists tourist attraction Rosslyn Chapel and supermarket giant Tesco among its clients – creates apps using the HTML5 programming language and then translates them into coding for Apple, Android, Blackberry and Windows mobile phones, cutting development times.