Highland Spring taps Whitespace to '˜rejuvenate' brand
The appointment to handle Highland Spring’s strategic creative account follows a competitive pitch by Whitespace, which won the company’s digital marketing account in 2011.
Karen Crowley, head of consumer marketing at Perthshire-based Highland Spring Group, said: “The brand has invested heavily in recent months in consumer insight that has given us an in-depth blueprint as to what consumers want from their bottled water and what Highland Spring needs to do to leverage its strengths.
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Hide Ad“We’re at the start of a brand rejuvenation journey which we’re all really excited about and we are extremely pleased to be working with the talented team at Whitespace.”
Whitespace managing partner Iain Valentine added: “We are excited to continue our growing relationship with Highland Spring, a fantastically successful UK brand. This appointment reflects the investment we have made in our planning and creative teams; it means we can deliver a truly integrated approach for the brand across traditional and digital channels.”