Comedy and cocktails are helping Luminar recover
Luminar, which has 77 outlets and also operates the Lava & Ignite brand, said sales were down 9.7 per cent in the nine weeks to 2 July, compared with an 11.7 per cent decline in the 18 weeks to the same date.
The better-than-expected performance came after the group rolled out Jongleurs comedy nights to seven of its venues and opened five WooWoo cocktail bars next to its clubs as part of a drive to broaden its appeal beyond its traditional 18-to-24-year old market.
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Hide AdIt has also been putting on special offers at some of its clubs to pull in crowds in an increasingly competitive market. The firm said a reduction in margins was "largely" being offset by the increased admissions.
The group plans to launch five more Jongleurs nights and four more WooWoo bars in the coming months.