Alive ’n’ well: Superdry brand fashions its future
Parent firm SuperGroup met City forecasts with a 15 per cent fall in full-year profit to £42.8 million and said first-quarter trading had been in line with management expectations.
“The Superdry brand remains strong,” said chief executive Julian Dunkerton, who founded the group in 1985 from a market stall in Cheltenham.
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Hide AdThe firm – whose celebrity fans include David Beckham, Pippa Middleton and Ed Sheeran – admitted that the problems that triggered the slide in profits were mainly self-inflicted.
It told investors that it “should have done better” after a year blighted by an accountancy blunder and being caught out with stock shortages.